Promotional SMS is a SMS Containing text advertisement that explains about the product/service information sent to thousands of people.Promoting a Business or product or service or event via Text SMS is known as Promotional SMS.Promotional SMS is a form of mobile marketing where a Text SMS is sent to various numbers containing their sms advertisement that consist of product/service details or offers.The success of messaging service it is being used as business promotion activity in the form of mass sms. This form of business promotion has many unique capabilities and advantages which any business cannot afford to ignore. First of all the cost effectiveness of the promotional campaign by using mass sms service make it ideal for newly launched of small scale businesses.

Bulk text message is used for two purposes; one is transactional sms and second is marketing. Transactional sms is about informing people about services they have taken. They are sent when people opt for alerts for information. Like for example, when you opt for receiving sms from bank for the transaction they are doing with bank. This is just one example; people may opt for many services for which they get alert and can do their work as per it.

There are many advantages of sending message and they are as follows:

• High acceptance of sms gives high returns: people are very used to messages and so they prefer message from their service providers over calls. Informational sms can help them in getting better services and they can use their accounts better.
• The best direct marketing approach: it is the best way to get connected to clients. With sending sms, marketer get in touch directly on the mobile number of the client, thus it will help in staying in touch in better manner.